Marketing & Product Director

FWB Park Brown’s client are a national and leading services provider, delivering both B2B and B2C customer solutions, and market leaders in their sector.

We are working with them to appoint a new Marketing & Product Director to the organisation to lead and develop its marketing function and capability across the organisation.

This is a fantastic opportunity to join a recognised brand and growing organisation and assume overall responsibility for developing the Groups service proposition roadmap (over a medium term period) and product development strategy based on market and customer research, product and brand positioning, whilst managing a team responsible for all external marketing, PR and internal communications.

Key Responsibilities will include;

• The development of a Group marketing and product strategy which underpins the medium-term plans aligned to the strategic and financial aims of the business.
• The management and delivery of a lean and fit for purpose marketing structure to support the Group.
• Close collaboration with the Sales Director and Group Commercial Director to define key market sectors for the Group to target and a marketing plan to support sales in executing this strategy.
• The development of a product and service roadmap for the Group to support in diversification.
• Overall management of the marketing team and the development of its people.
• Ensuring that all products and services are positioned in markets and sectors where the business can deliver a profitable service and continually review with commercial and financial support.
• Ensuring that all pricing is appropriate to maintain and generate financial profit targets.

Key Skills & Experience Required;

We are looking to appoint an experienced commercial marketing or product management professional who has extensive experience of creating and delivering 3-5-year service or product roadmaps within a large-scale organisation.

They will possess most of the following;

• Proven marketing and product management experience within either a business or consumer services environment, candidates will also be considered from strong product backgrounds.
• A track record of developing, managing and motivating marketing functions to perform.
• Extensive experience of producing product development roadmaps, overarching marketing strategies and associated plans utilising market research and data to inform future direction.
• Experience of managing senior stakeholders up to Board level and a strong competence in communicating and presenting.

To apply, please send your CV to Jamie Brown at FWB Park Brown at fwb@fwbparkbrown.com