Marketing & Communications Manager

Duncan & Todd Group is the leading optical provider in Scotland, owning and operating a chain of opticians across the region. Founded in 1972, the business operates through three divisions – retail, manufacturing and corporate and currently employs over 250 people across it’s national branch network and at it’s state of the art ophthalmic lens laboratory, Caledonian Optical in Aberdeen. The organisation also provides outsourced corporate eye care services to more than 200 public and private sector customers, through it’s Smart Employee Eyecare brand.

In March 2018 Duncan & Todd Group secured substantial investment from private equity firm LDC, which has allowed the business to accelerate its plans for growth. The business has since pursued an active buy-and-build strategy, as they look to cement their position as Scotland’s primary optometry service. In recent months, the organisation has successfully expanded its national footprint from its original base in the North East of Scotland to over 40 stores stretching from the Central Belt to the Highlands, including the 2020 Optical chain in Central Scotland.

As a result of this growth, Duncan & Todd Group seeks to appoint a talented Marketing & Communications Manager to lead the organisation’s marketing, communications and PR activities. This individual will be responsible for developing and implementing a clear B2C and B2B marketing and communications strategy across multiple media platforms, with a key focus on digital. The appointee will work closely with the senior leadership team to develop and deliver innovative marketing and communications strategies that support the successful achievement of short and long-term business objectives, as well as maintain Duncan & Todd’s strong brand identity in the marketplace.

For a confidential discussion, please contact Nia Lynch at nia@fwbparkbrown.com or alternatively, by phone on 01224 317344.