Nairn’s Appoint Kevin Butterworth as Marketing Director

FWB are pleased to have advised on the appointment of Kevin Butterworth as the new Marketing Director of Nairn’s Oatcakes.  We caught up with Kevin 8 months into his new role at a recent site visit to the factory and were delighted to hear that he has settled in well and is working with the team on innovation and investment in line with their strategic plans.

Kevin has delivered brand growth strategies for Blue Chip, SME and PE businesses.  He spent the early part of his career in senior brand and marketing positions with global brands Reckitt Benckiser and Kellogg’s and more recently with Seabrook Crisps and Symington’s in Board level positions with responsibility for portfolio planning, brand strategy, building consumer insight and delivering innovation. He has a proven track record in all roles (both established businesses and turnaround) and has been part of two successful business sale transactions.

Advising Directors Ailsa Sutherland and Jaclyn Needham said: “We are delighted to have partnered with Nairns’s  on this key appointment.  We wish Kevin and the whole of Nairn’s all the success as they look to continue to grow the business.”